May 24, 2016

Strategy Consulting for KUKA Robots

As a pioneer of robotics and automation technology, KUKA has successfully established itself as a premium brand in all global markets. MONTFORT WERBUNG was commissioned to provide strategy consulting and prepare a comprehensive marketing strategy for the Chinese market.

Several strategy workshops were held in Shanghai and Augsburg under the guidance of MONTFORT WERBUNG. Strategic solutions were identified on the basis of analysis and research. Additionally, marketing strategies and measures were developed in order to reinforce the market position. MONTFORT WERBUNG links strategy with concepts and creative solutions to present a conclusive recommendation for strategy. The next step is the regional implementation of the proposed measures. 

Developing creative, dynamic, and innovative ideas that clients will need tomorrow is not only the basic business philosophy of KUKA, it's also the essential foundation of the B2B full-service agency, MONTFORT WERBUNG.

Our client at corporate headquarters in Augsburg expressed great satisfaction with our collaboration and the level of commitment shown by local KUKA representatives was impressive. The Shanghai branch of the MONTFORT WERBUNG team supported the Strategic Marketing of MONTFORT WERBUNG and was responsible for on-site organization and providing support for the local KUKA team.