HATEBUR – Trade show: MF-Tokyo 2017, Japan
MONTFORT WERBUNG organized and showcased Hatebur’s 108 m2 exhibition at the MF-Tokyo trade show in Japan.
As full service partner, MONTFORT WERBUNG is responsible for the full trade show organization, including planning, design, logistics, booth construction, lighting concept, on-site construction coordination, complete on-show consultation, and controlling.
At MF-Tokyo the new trade show concept, part of the new HATEBUR CI/CD, which was developed by MONTFORT WERBUNG was used for the first time for a show. In the weeks leading up to the show MONTFORT WERBUNG organized a personalized invitation mailing. For this project MONTFORT WERBUNG was responsible for both the creative including concept and layout of the card and the logistic of the mailing itself.